Your Own Bot: a Guide to Personal Ai Agent Fine-tuning
Let’s cut through the noise: the idea that Personal AI agent fine‑tuning demands a Ph.D.-level data‑science team, a rack of GPUs, and a budget that could fund a startup is pure hype. I’ve watched consultants charge five‑figure fees for what…
Razor Sharp: a Beginner’s Guide to Using a Whetstone
As I stand in my kitchen, sharpening my knife whetstone to perfection, I’m reminded of the countless times I’ve seen friends and family struggle with dull blades. The common myth that sharpening a knife is a daunting task, requiring a…
A Guide to Creating a Marketing Plan for Your Business
I still remember the first time I had to create a marketing plan for my own business – it was a daunting task, to say the least. The overwhelming amount of information available made it difficult to know where to…
A Guide on How to Define Your Brand’s Tone of Voice
As I stood in front of my MBA class, I realized that defining a brand’s tone of voice is often misunderstood as a mere afterthought in the marketing process. But I’m here to tell you that how to define your…
A Guide to Creating a Value Proposition
As a business professor, I’ve seen countless students struggle with a guide to creating a value proposition, often because they believe it’s about packaging existing products in a more attractive way. But the truth is, crafting a compelling value proposition…
An Explainer: What Are the 4 Ps of Marketing?
I still remember the first time I taught the concept of what are the 4 ps of marketing to my MBA students. They were overwhelmed by the plethora of marketing strategies and tactics available, and I realized that they were…
5 Common Business Valuation Mistakes to Avoid
I still remember the countless hours I spent as a young professor, pouring over case studies of businesses that had fallen prey to common business valuation mistakes to avoid. It was astonishing to see how even seasoned entrepreneurs could trip…
A Guide on How to Value a Private Company
I still remember the look of confusion on my MBA students’ faces when we first dove into the topic of how to value a private company. It’s a crucial concept in business strategy, yet many people struggle to grasp it….
Free Plants: the Easiest Way to Propagate Pothos Cuttings in Water
As I sit in my office, surrounded by the lush greenery of my own propagating pothos in water experiments, I’m reminded of the countless times my students have asked me about the “secret” to successfully growing these plants. The truth…
An Explainer: What Are Valuation Multiples (p/e, Ev/ebitda)?
I still remember the countless hours I spent as a young professor, trying to decipher the mysteries of what are valuation multiples (p/e, ev/ebitda) for my students. It was like trying to find a needle in a haystack, with everyone…