A Guide on How to Create Financial Projections for a Business Plan
As a professor of business strategy, I’ve seen many students struggle with how to create financial projections for a business plan. The common myth is that financial projections are about predicting the future with certainty, but the truth is, it’s…
A Guide on Writing an Executive Summary for Your Business Plan
As I stand in front of my MBA class, I often see a mix of confusion and frustration when we discuss a guide to writing an executive summary. The common myth that an executive summary is just a brief overview…
A Guide to Marketing Fundamentals for Business Leaders
As I reflect on my years of teaching MBA students, I’m reminded of a common misconception about a guide to marketing fundamentals: that it’s a one-size-fits-all solution. The truth is, effective marketing requires a deep understanding of your unique business…
A Guide on How to Value a Company: the Fundamentals
I still remember the first time I stood in front of my MBA class, writing “how to value a company” on the blackboard. The students looked at me with a mix of excitement and trepidation, knowing that this was a…
An Introduction: a Guide to Corporate Finance
As I stand in front of my MBA students, I often hear the same misconception: that mastering a guide to corporate finance is a daunting task, reserved for number-crunching wizards. But the truth is, understanding corporate finance is not about…
A Guide on How to Negotiate a Contract Effectively
As I stand in front of my MBA students, I often hear the same misconception about how to negotiate a contract: that it’s all about being aggressive and getting the upper hand. But the truth is, effective contract negotiation is…
A Guide to Leadership Skills for the Modern Executive
As I reflect on my years of teaching and consulting, I’m reminded of a common myth that frustrates me: that a guide to leadership skills is only for those born with natural charisma. I’ve seen countless individuals who were not…
A Guide on How to Conduct Market Research for Your Business
As I reflect on my years of teaching MBA students how to conduct market research, I’m reminded of a common myth that frustrates me: that market research is a tedious, unnecessary step in the business planning process. The truth is,…
A Mba-level Guide to Business Strategy
Let’s get one thing straight – having a solid a guide to business strategy is the difference between thriving and just getting by. I’ve seen it time and time again in my years as a business professor: companies that take…
A Guide on How to Read Financial Statements Like an Analyst
As a business school professor, I’ve seen countless students struggle with how to read financial statements. The common myth is that deciphering financial reports requires a background in accounting, but I’m here to tell you that’s simply not true. With…