An Explainer: a Guide to Batna in Negotiation
As I reflect on my years of teaching MBA students and consulting for Fortune 500 companies, I’m reminded of a common myth that frustrates me: that mastering a guide to batna in negotiation is only for seasoned executives or natural-born…
A Guide on How to Motivate Your Team (beyond Just Money)
I still remember the day I realized that motivating a team isn’t about manipulating people into doing what you want, but about understanding what drives them. As a professor of business strategy, I’ve seen my fair share of frustrated leaders…
An Explainer: What Is Situational Leadership?
As I reflect on my years of teaching and consulting, I’m often struck by the misconceptions surrounding what is situational leadership. It’s not about being wishy-washy or trying to please everyone, as some might think. In fact, situational leadership is…
A Diy Guide to Restoring Old Wooden Furniture to Its Former Glory
As I stood in my workshop, surrounded by the sweet scent of wood stain and the soft hum of sanders, I couldn’t help but think about the countless times I’ve heard people say that restoring old wooden furniture is a…
A Simple Guide on How to Spot and Avoid Online Phishing Scams
As I sit in my office, surrounded by the trappings of a career spent studying the intricacies of business strategy, I am reminded of a hard truth: learning how to spot and avoid online phishing scams is no longer a…
A Guide to Giving Constructive Feedback to Your Team
As a professor of business strategy, I’ve seen my fair share of managers struggle with a guide to giving constructive feedback. The common myth is that giving feedback is about fixing the employee, but the truth is, it’s about _improving…
A Leader’s Guide on How to Delegate Tasks Effectively
I still remember the day I realized that how to delegate tasks effectively was not just about dumping work on others, but about creating a symphony of productivity within my team. As a professor of business strategy, I’ve seen countless…
An Explainer: What Is a Target Audience Persona?
I still remember the countless times my MBA students would struggle to define their target audience, only to end up with a vague, cookie-cutter description that lacked any real substance. It’s frustrating to see businesses waste resources on what is…
A Guide on How to Analyze Your Competitors
As a business strategy professor, I’ve seen countless students and executives struggle with how to analyze your competitors. The common myth is that competitor analysis is about mimicking the moves of industry leaders, but I’m here to tell you that’s…
A Guide to Focus Groups for Market Research
As I reflect on my years of teaching MBA students and consulting for Fortune 500 companies, I’m reminded of a common myth about a guide to focus groups for market research: that they’re only useful for gathering superficial feedback. But…









