A Guide on How to Write Effective Survey Questions
I still remember the frustration of pouring over survey results, only to realize that the questions we asked were leading the witness. It’s a common pitfall in the pursuit of how to write effective survey questions: we think we’re being…
If You Show a Gun: Mastering the Rule of Chekhov’s Gun
I still remember the first time I stumbled upon Chekhov’s Gun Rule in a writing workshop. The instructor presented it as this complicated, mystical concept that only seasoned writers could truly grasp. But as I delved deeper, I realized it’s…
A Guide to Creating a Value Proposition
As a business professor, I’ve seen countless students struggle with a guide to creating a value proposition, often because they believe it’s about packaging existing products in a more attractive way. But the truth is, crafting a compelling value proposition…
A Guide on How to Read a Proxy Statement
I still remember the first time I had to how to read a proxy statement as a young investment banker on Wall Street. It was like deciphering a secret code, with pages of complex financial jargon and obscure terminology that…
Primary Vs. Secondary Market Research: What’s the Difference?
As a seasoned market analyst, I’ve seen far too many businesses struggle with primary vs secondary market research, unsure of which path to take. The dilemma is real: do you invest time and resources into collecting original data through primary…
An Explainer: What Is a Cv Vs. a Resume?
As a seasoned HR executive, I’ve seen my fair share of confusion when it comes to what is a cv vs a resume. The dilemma is real: you’re trying to get your foot in the door, but you’re not sure…
An Explainer: What Are the 4 Ps of Marketing?
I still remember the first time I taught the concept of what are the 4 ps of marketing to my MBA students. They were overwhelmed by the plethora of marketing strategies and tactics available, and I realized that they were…
A Guide on How to Quantify Your Accomplishments on a Resume
I still remember the day I realized that quantifying accomplishments on a resume wasn’t just about listing job responsibilities, but about showcasing the impact of my work. As a former Chief Human Resources Officer, I’ve seen countless resumes cross my…
No Wheel Needed: How to Spin Your Own Yarn on a Cheap Drop Spindle
I still remember the first time I tried Drop Spindle Spinning – I was fascinated by the idea of creating my own yarn from scratch, but I was also intimidated by the seemingly complex process. A common myth about Drop…
The Portfolio Career: Why the Most Secure Job Is Having Five of Them
I still remember the day I realized that the traditional linear career path was a myth. I was working with a talented young professional who was struggling to find fulfillment in her role, and I advised her to consider a…