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Strategic Insights for Business and Finance

Dr. Evelyn Shaw

An Explainer: What Is a Non-disclosure Agreement (nda)?

I still remember the first time I had to navigate a non-disclosure agreement (NDA) as a young entrepreneur. It was like trying to decipher a secret code – pages of dense, legal jargon that seemed designed to confuse rather than…

The Modern Marketing Guide for Small Businesses

As a professor of business strategy, I’ve seen countless students and professionals struggle with the concept of a Marketing guide. Many believe it’s a mysterious, ever-changing force that requires constant adaptation, but I’m here to tell you that’s simply not…

5 Ways on How to Improve Your Negotiation Skills

As I reflect on my years of teaching MBA students how to improve your negotiation skills, I’ve come to realize that there’s a pervasive myth that negotiation is an innate talent, something you either have or you don’t. But I’m…

A Guide to Key Terms to Look for in a Business Contract

As I sit in my office, surrounded by the remnants of a decade of teaching business strategy to MBA students, I am reminded of the countless times I’ve seen key terms to look for in a business contract trip up…

An Explainer: a Guide to Batna in Negotiation

As I reflect on my years of teaching MBA students and consulting for Fortune 500 companies, I’m reminded of a common myth that frustrates me: that mastering a guide to batna in negotiation is only for seasoned executives or natural-born…

A Guide on How to Motivate Your Team (beyond Just Money)

I still remember the day I realized that motivating a team isn’t about manipulating people into doing what you want, but about understanding what drives them. As a professor of business strategy, I’ve seen my fair share of frustrated leaders…

An Explainer: What Is Situational Leadership?

As I reflect on my years of teaching and consulting, I’m often struck by the misconceptions surrounding what is situational leadership. It’s not about being wishy-washy or trying to please everyone, as some might think. In fact, situational leadership is…

A Diy Guide to Restoring Old Wooden Furniture to Its Former Glory

As I stood in my workshop, surrounded by the sweet scent of wood stain and the soft hum of sanders, I couldn’t help but think about the countless times I’ve heard people say that restoring old wooden furniture is a…

A Simple Guide on How to Spot and Avoid Online Phishing Scams

As I sit in my office, surrounded by the trappings of a career spent studying the intricacies of business strategy, I am reminded of a hard truth: learning how to spot and avoid online phishing scams is no longer a…

A Guide to Giving Constructive Feedback to Your Team

As a professor of business strategy, I’ve seen my fair share of managers struggle with a guide to giving constructive feedback. The common myth is that giving feedback is about fixing the employee, but the truth is, it’s about _improving…