A Guide on How to Create a Customer Survey That Gets Results
As I stood in front of my MBA class, discussing the art of _crafting effective customer surveys_, I realized that many businesses still rely on outdated methods to gather feedback. The myth that a simple multiple-choice questionnaire is enough to…
An Explainer: What Is a Competitive Advantage?
As I sit in my office, surrounded by the trappings of a lifetime of studying what is a competitive advantage, I am reminded of the countless times I’ve seen businesses struggle to define their unique value proposition. It’s a question…
A Guide to the Bcg Matrix for Product Portfolios
I still remember the first time I introduced the BCG matrix to my MBA students – the look of confusion, followed by the “aha” moment when it all clicked into place. As a professor of business strategy, I’ve seen time…
An Explainer: What Is Porter’s Five Forces?
I still remember the first time I introduced what is porter’s five forces to my MBA students – the look of confusion, followed by the “aha” moment when it all clicked into place. But what frustrates me is how often…
A Guide to Swot Analysis for Strategic Planning
As I stood in front of my MBA class, I couldn’t help but think about the countless times I’ve seen businesses struggle to make informed decisions. It’s a problem that can be solved with the right framework, and that’s why…
A Guide to Key Financial Ratios for Business Analysis
As I stand in front of my MBA class, I often see a mix of confusion and curiosity when we dive into the world of financial ratios. Many of my students have been led to believe that mastering a guide…
How to Analyze a Cash Flow Statement
As I stood in front of my MBA class, I realized that many of my students struggled with how to analyze a cash flow statement. They would often get lost in the numbers, unable to uncover the underlying story of…
A Simple Guide on How to Spot and Avoid Online Phishing Scams
As I reflect on my years of teaching business strategy to MBA students, I’m reminded of a hard truth: many of us have fallen prey to online phishing scams at some point. I’ve seen it happen to colleagues, friends, and…
A Guide to the Balance Sheet: a Financial Snapshot
I still remember the first time I had to decipher a balance sheet as a young MBA student – it was like trying to crack a secret code. But as I delved deeper into the world of finance, I realized…
A Guide to the Income Statement (p&l)
As I reflect on my years of teaching MBA students, I’m reminded of a common myth that frustrates me: that mastering a guide to the income statement (p&l) is a daunting task, reserved for number-crunching experts. The truth is, understanding…